Travel and Tourism continues to have a significant economic impact on the Detroit area and the surrounding region. This critical aspect of our local economy will be the topic of discussion at the highly anticipated Business Builder Series luncheon featuring guest speaker David Lorenz of Travel Michigan (Pure Michigan) on Thursday, May 8 beginning at 11:30 am at The Adoba Hotel, located at 600 Town Center Drive, Dearborn 48126. The event, hosted by the Dearborn Area Chamber of Commerce is open to the public and will include a “Pure Michigan” themed luncheon including delicious Michigan produced foods.
In an effort to further educate members of our community, the Dearborn Area Chamber of Commerce is pleased to offer the opportunity to learn more about this critical part of our local economy, including the national and international branding of Michigan, the impact of the southeast corridor of Detroit on our region, and the work and mission of the Pure Michigan campaign. This valuable discussion will be presented by Lorenz, who is the Manager of Industry Relations & International Marketing for Travel Michigan, a division of the Michigan Economic Development Corporation- the official State of Michigan tourism promotion agency. Lorenz oversees Travel Michigan’s efforts in the areas of international marketing of Michigan, packaged travel, conventions and meetings, industry relations, golf and sports-event promotion.
Lorenz joined Travel Michigan in October, 2002 with a tremendous amount of experience in marketing, having served with Meijer, Inc. as the Manager of Marketing and Promotions. He also has 14 years of experience in radio broadcasting in roles varying from announcer, news reporter and within several management positions. His expertise will enlighten guests as he shares the critical value of travel and tourism marketing and its impact on all areas of our local economy.
Registration is required for this event. Early bird pricing is only $30, while walk-ins are welcome for $35 per ticket. To register and for more information, please visit the Dearborn Area Chamber of Commerce online at www.dearbornareachamber.org or by phone at 313-584-6100. Be sure to follow the Dearborn Area Chamber of Commerce on Facebook at facebook.com/DearbornAreaChamber, on Twitter @DbnAreaChamber and the Chamber website for all the latest Chamber news and events. For more information on Pure Michigan, visit www.michigan.org.
The Dearborn Area Chamber of Commerce provides 600+ members with the opportunities and resources to engage and network with other businesses, enhancing financial growth, professional development, and the ability to contribute to a thriving community environment.
Visit the following link to register: http://www.dearbornchamber.org/event/business-builder-series-with-guest-speaker-david-lorenz/